[News] Character Group Takes On Pokemon Brand For UK And Ireland
LONDON (Alliance News) - Toy company The Character Group PLC said on Wednesday it has been appointed the master toy distributor for the Pokemon brand in the UK and Ireland.
Character reached an agreement with the brand's global master toy licensee, US-based Wicked Cool Toys, which will see action figures, playsets, plush, and other toys based on the Pokemon television series join Character's portfolio from summer 2018.
Jon Diver, joint managing director at Character Group, commented: "We are thrilled to be adding such an iconic and powerhouse property as Pokémon to Character's product line up. Toys are a major part of the Pokémon brand and bring a tangible dimension to fun for kids.
"The partnership with Wicked Cool Toys spells exciting times ahead and gives Character a tremendous opportunity to add further breadth and depth to our product range."
Character didn't provide financial details of the agreement.